2026 3 min read

Why I Built MarScout: Automating GTM Intelligence with LLMs

James Kanka
James Kanka Franklin, TN • GTM Executive
#GTM #AIAutomation #MarScout #Intelligence

The Problem with Manual GTM Research

In high-growth B2B software, marketing and SDR teams spend hundreds of hours manually digging through websites, press releases, job boards, and industry news to qualify accounts and prepare for calls.

What MarScout Solves

I created MarScout to turn this manual grind into an automated, continuous intelligence stream:

  1. Automated Account Research: Analyzes target accounts, tech stacks, and organizational changes using LLMs.
  2. Competitive Intelligence: Monitors competitor positioning, pricing changes, and messaging shifts in real time.
  3. Event & Content Planning: Synthesizes market themes into actionable campaign targets.

The Stack

Built with TypeScript, Node, MySQL, and automated LLM data pipelines.

Visit the live production instance at www.marscout.com.