Franklin, TN • Healthcare Tech & AI

James Kanka

Go-to-Market Executive for AI & Healthcare Technology

I help companies scale revenue growth, launch new products, and build great teams in healthcare and AI technology.

(703) 477-9328 • Franklin, TN
James Kanka

Featured Platforms & Projects

Software platforms and intelligence systems designed and built for real-world impact.

Live Platform AI Intelligence MySQL

MarScout

marscout.com • www.marscout.com

AI-powered marketing intelligence platform built by James using LLMs, automation, and custom data pipelines to automate competitive intelligence, account research, event planning, and content monitoring.

Live Platform Peer-to-Peer PostgreSQL

Neighborly

neighborly.up.railway.app

Peer-to-peer sharing and resource exchange within a neighborhood. Enables neighbors to borrow tools, share household items, and connect with their local community.

Leadership & Career Highlights

A proven history of category design, pipeline acceleration, and GTM execution in healthcare and AI.

Senior VP – Head of Marketing

Inbox Health
Oct. 2024 – PRESENT
  • 45% YoY bookings growth, responsible for all inbound and outbound (10 SDRs) pipeline.
  • Increased deal size (+50%) and close-won rate (+30%) by developing proprietary ICP score.
  • Launched AI Billing Support and increased early-out adoption from 5% to 95% of new business and existing base.
  • Conceived and built MarScout using LLMs, automation, and custom data pipelines (GitHub, MySQL) to automate competitive intelligence and account research.

VP – Head of Marketing

NeuroFlow & Health Note
2021 – 2024 (3 years)
  • Increased marketing-sourced pipeline 3X YoY at NeuroFlow, selling to health systems, payors, and government/military.
  • Contributed to organically doubling CARR and executing strategic acquisition into the VHA market.
  • Positioned company in Gartner, KLAS, and top healthcare analyst evaluations; generated 100+ earned media placements.
  • Built outbound SDR team, simplified product packaging, and developed automated ROI calculators.

First Marketing Hire → VP Marketing

Relatient
Feb. 2017 – Dec. 2021 (5+ years)
  • Grew from $4M to $40M in CARR (40% YoY growth) through one major exit (majority recap), two mergers/acquisitions, and three consecutive years on the Deloitte Fast 500.
  • Delivered consistent 3-4x ROI on marketing budget in booked CARR from marketing sources.
  • Achieved #1 KLAS Category Leader in "Patient Outreach" and launched 5+ major product lines (MDpay, Patient Self-Scheduling, eRegistration, Chat).
  • Personally designed the 2017 website overhaul driving a 300% conversion increase.

Emerging Innovations & Marketing

Healthways / Sharecare
2012 – 2017 (5 years)
  • 350% increase in website sales requests YoY for Blue Zones Project, Ornish, and Gallup-Healthways Well-Being Index.
  • Won Healthways' Hackathon (2014); created health system targeting algorithm known internally as the "Kanka Index".
  • Published 20+ internal research reports prototyping emerging tech (VR, wearables, consumer health, behavioral change).

Beyond the Resume

Entrepreneurship, film production, Capitol Hill journalism, and curious facts.

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Capitol Hill & Hollywood

Member of Senate & House Press Corps; filmed Obama, Biden, and congressional leaders. Worked on 14+ TV/film productions in LA (including a shoot with Jennifer Aniston).

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Startup Founder (Taggist)

Moved to Nashville in 2012 to found Taggist—a social shopping application letting users tag and buy products directly from photos.

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Saved a Baby Sea Lion

A true story from the California coast—rescued and coordinated care for a stranded baby sea lion pup.

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Hyper-Speed Learner

I listen to 10+ hours a week of audiobooks, tech podcasts, and deep-dive lectures at 2x to 3x speed.

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Spatial Computing & VR

Owner of 3 Oculus Quest headsets and long-time explorer of spatial UI and immersive computing environments.

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George Mason University

B.A. in Communication, Fairfax, VA (2001 - 2005). Deep roots in human-centered storytelling and persuasion.

Notes & Articles

Thoughts on GTM strategy, AI adoption in healthcare, and software experiments.

Let's build something remarkable.

Whether you want to discuss GTM leadership, AI product adoption, or collaborate on a project—reach out anytime.